The X Factor is a British television music competition to find new singing talent. The sixth series started on ITV on 22 August 2009 and was won by Joe McElderry on. Welcome to the official YouTube channel for The X Factor in the UK. For more exclusive backstage clips and all the juicy gossip on The X Factor visit itv.com. Visit the official site: Watch Lorna Bliss sing Till The World Ends by Britney Spears It was all a Brit too much for Louis when. The X Factor is a British reality television music competition to find new singing talent, contested by aspiring singers drawn from public auditions.